CFI Marketing
REBRAND PROJECT
A niche marketing agency serving the foodservice equipment and supply industry.
The rebrand for CFI Marketing's goal was to create a modern look to reflect the digital marketing services in addition to print marketing. The deliverables include a website update, a new brochure, social media templates, a digital catalog sample, and presentation pitch decks.
Worked with an Account Manager and Graphic Designer on the rebranding project as the Design Lead. Responsible for UX/UI Design working with a UX Writer and Website Programmer using the SquareSpace platform. The challenge is to understand CFI Marketing's target market for print and digital marketing services specifically for foodservice equipment and supply catalogs and digital marketing to support a variety of businesses within this sector.
Display Ads for Programmatic Advertising
Designed new display ads using programmatic ad strategies with first-party data to target conference attendees.
Social Media Template Designs & Creative Strategy
Developed a content strategy to showcase the brand story and company culture, aligning with the core values of the marketing agency. Designed visually engaging graphics, crafted compelling copy, and scheduled posts using SocialPilot and Canva. Additionally, created a downloadable workbook offered through a website pop-up in exchange for email addresses, enhancing lead generation efforts.
Pitch Decks & Tradeshow Presentations
Created videos and presentations for vendor booths and new business pitches.
"I had a great experience working with Jessica. Throughout our collaboration on various campaigns, I was consistently impressed by her exceptional creativity and innovative ideas. Her customer-centric approach and dedication to researching new strategies truly set her apart. Jessica's expertise in multi-channel marketing, including website, social media, and email marketing is absolutely essential in today's competitive landscape. Moreover, her in-depth knowledge of analytics, which she effectively managed in her previous role, demonstrates her comprehensive understanding of the field. Working with Jessica was a pleasure, and I have no doubt that she would be an invaluable addition to any team." —Elicia Curry, Account Manager
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