At Visit Orlando, I served as a Multimedia Content Producer, creating digital graphics for marketing and social media campaigns across platforms such as Facebook, Twitter, YouTube, Instagram, Snap Chat, and more.
One of the most demanding yet rewarding projects I worked on was during the Pulse Nightclub tragedy in downtown Orlando in 2017. This heartbreaking event caused widespread social media panic, leading to hotel cancellations and concerns over Orlando's safety as a destination. Through social listening, we noticed a surge in misconceptions, such as the belief that Disney was located in downtown Orlando, further hurting the region’s image. Central Florida’s economy heavily depends on tax revenues from hotel bookings, so this was a critical challenge for both Visit Orlando and our members, including local theme parks.
In response, I pitched the “Love Orlando” campaign concept, inspired by the global outpouring of support for our community. The campaign sought to harness and reflect that positivity to return it with a message of hope and resilience, reminding the world why Orlando is so beloved. The Love Orlando campaign proved to be a resounding success. Despite the crisis and negative online commentary, we achieved a remarkable milestone: visitation increased by one million visitors. It was a testament to the power of community, thoughtful marketing, and turning adversity into opportunity.
CFI Marketing Social Media Video Content
Content Creation & Management
I leveraged innovative strategies on social platforms and digital content to effectively communicate key business priorities. By staying ahead of trends and advancements in social media, I designed and built engaged audiences while creating impactful, disruptive content tailored to each network.
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Social Media Campaign aligned with Outbound Marketing Visuals
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Social Media Campaign aligned with Outbound Marketing Visuals
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Facebook Ad: Copywriting and Design
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Instagram: Shop Local Campaign
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Instagram: Value-Add Series
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Instagram: Shop Local Campaign
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Facebook: Engagement Post
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Facebook: Shop Local Campaign
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Short-form motion graphic videos to promote digital catalog series
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Instagram and Email Content to promote new flyer program for a buying group
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Instagram: Value-Add Series
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Facebook Cover Design for Rebrand
Copywriting & Content Management
Developed and executed social content strategies, including planning, programming, publishing, tagging, and managing editorial calendars. Aligned social marketing messaging across multiple brands with annual business priorities to ensure cohesive and impactful communication.
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Social Media Event Post
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Social Media Event Post
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Social Media Live Event Post
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Social Media Photography - Media Event
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Copywriting
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Thought-Leadership Series of Articles for LinkedIn
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Thought-Leadership Series of Articles for LinkedIn
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Pinterest Blog Design
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Facebook Engagement Post
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Twitter Engagement Post
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Blog Header Design
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LinkedIn Webinar Promotion
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LinkedIn Webinar Promotion
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Blog Header Design
It's extremely rare to find the kind of creative vision and raw talent that Jessica possesses. I had the pleasure of working very closely with her on several projects during her tenure at SIG. I was always particularly impressed with her ability to create such beautiful graphics so quickly. She truly has an eye for the customer and knows just how to capture their attention. Another trait that stands out for me is Jessica's warm and friendly personality and can-do attitude. Our team is entirely remote so communication and trust are key. With that being said, Jessica found ways to promote transparency among our team and was always forthcoming with updates. –Destinee Jewell, Senior Events Marketing Manager
Photography for Social Media Content
I leveraged live streaming and media event photography as innovative tools to create disruptive social media content. By broadcasting live events on social platforms, I challenged conventional marketing norms, delivering real-time, immersive experiences that fostered deeper audience engagement. Through original event photography, I captured compelling visuals that highlighted brand priorities in fresh and unexpected ways. These strategies not only embraced new technologies but also reimagined traditional approaches, crafting bold content that stood out, built audiences, and sparked meaningful connections.
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