At Visit Orlando, I served as a Multimedia Content Producer, creating digital graphics for marketing and social media campaigns across platforms such as Facebook, Twitter, YouTube, Instagram, Snap Chat, and more.
One of the most demanding yet rewarding projects I worked on was during the Pulse Nightclub tragedy in downtown Orlando in 2017. This heartbreaking event caused widespread social media panic, leading to hotel cancellations and concerns over Orlando's safety as a destination. Through social listening, we noticed a surge in misconceptions, such as the belief that Disney was located in downtown Orlando, further hurting the region’s image. Central Florida’s economy heavily depends on tax revenues from hotel bookings, so this was a critical challenge for both Visit Orlando and our members, including local theme parks.
In response, I pitched the “Love Orlando” campaign concept, inspired by the global outpouring of support for our community. The campaign sought to harness and reflect that positivity to return it with a message of hope and resilience, reminding the world why Orlando is so beloved. The Love Orlando campaign proved to be a resounding success. Despite the crisis and negative online commentary, we achieved a remarkable milestone: visitation increased by one million visitors. It was a testament to the power of community, thoughtful marketing, and turning adversity into opportunity.
Content Creation & Management
I leveraged innovative strategies on social platforms and digital content to effectively communicate key business priorities. By staying ahead of trends and advancements in social media, I designed and built engaged audiences while creating impactful, disruptive content tailored to each network.
Social Media Campaign aligned with Outbound Marketing Visuals
Social Media Campaign aligned with Outbound Marketing Visuals
Facebook Ad: Copywriting and Design
Instagram: Shop Local Campaign
Instagram: Value-Add Series
Instagram: Shop Local Campaign
Facebook: Engagement Post
Facebook: Shop Local Campaign
Short-form motion graphic videos to promote digital catalog series
Instagram and Email Content to promote new flyer program for a buying group
Instagram: Value-Add Series
Facebook Cover Design for Rebrand
Instagram Story: Rugged Yet Refined Campaign
Editorial Calendar Strategy & Management
Developed and executed social content strategies, including planning, programming, publishing, tagging, and managing editorial calendars. Aligned social marketing messaging across multiple brands with annual business priorities to ensure cohesive and impactful communication.
Social Media Event Post
Social Media Event Post
Social Media Live Event Post
Social Media Photography - Media Event
Copywriting
Thought-Leadership Series of Articles for LinkedIn
Thought-Leadership Series of Articles for LinkedIn
Pinterest Blog Design
Facebook Engagement Post
Twitter Engagement Post
Blog Header Design
LinkedIn Webinar Promotion
LinkedIn Webinar Promotion
Blog Header Design
Media Event Photography for Social Media
I leveraged live streaming and media event photography as innovative tools to create disruptive social media content. By broadcasting live events on social platforms, I challenged conventional marketing norms, delivering real-time, immersive experiences that fostered deeper audience engagement. Through original event photography, I captured compelling visuals that highlighted brand priorities in fresh and unexpected ways. These strategies not only embraced new technologies but also reimagined traditional approaches, crafting bold content that stood out, built audiences, and sparked meaningful connections.
