Commercial Food Service
SOCIAL MEDIA
Organic Hyper-Local Social Media Brand & Strategy
Responsible for strategy, digital marketing pitch, project management, design, and scheduling of client's social media content. Leveraged innovative strategies on social platforms and digital content to effectively communicate key business priorities. Process was to speak with the client over the phone and fill out an intake form for internal notes to create a creative brief and social media framework writeup to create the brand voice and visuals for social media platforms such as Facebook, Instagram, and Twitter (X). By staying ahead of trends and advancements in social media, I designed and built engaged audiences while creating impactful, disruptive content tailored to each network.
Content Marketing
Created SEO-optimized blog content to boost website traffic, complementing the client's Google Ads campaigns. Collaborated with the client's web team on customer reputation management, significantly increasing visits to their Google Business Profile.
Branded Social Media Templates
I developed a customer persona to effectively convey insights about the target market gathered during the client interview. Commercial Food Service (CFS) operates as a cash-and-carry showroom specializing in foodservice equipment and supplies. The primary audience includes restaurant owners and staff based Odessa, Texas.
Leveraged Chat GPT AI tools and prompts to create social media posts and utilized Social Pilot to schedule content 30 days in advance throughout the contract period. Click the button to see the post and reel designs.
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