Social Media Content

I’m passionate about crafting unique, stylish, and impactful visuals. With expertise in content design and video production, I’ve collaborated with leading brands to create visuals that seamlessly reflect their brand voice and vision.

At Visit Orlando, I served as a Multimedia Content Producer, creating digital graphics for marketing and social media campaigns across platforms using Adobe Photoshop, Illustrator, and Premiere. Part of my role involved attending media events like Magical Dining (Orlando’s Restaurant Week), where I captured photography for promotional use and designed infographics for journalists to include in their stories.

One of the most demanding yet rewarding projects I worked on was during the Pulse Nightclub tragedy in downtown Orlando in 2017. This heartbreaking event caused widespread social media panic, leading to hotel cancellations and concerns over Orlando's safety as a destination. Through social listening, we noticed a surge in misconceptions, such as the belief that Disney was located in downtown Orlando, further hurting the region’s image. Given that Central Florida’s economy heavily depends on tax revenues from hotel bookings, this was a critical challenge for both Visit Orlando and our members, including local theme parks.

In response, I pitched the concept of the “Love Orlando” campaign, inspired by the global outpouring of support for our community. The campaign sought to harness and reflect that positivity to return it with a message of hope and resilience, reminding the world why Orlando is so beloved.

The Love Orlando campaign proved to be a resounding success. Despite the crisis and negative online commentary, we achieved a remarkable milestone: visitation increased by one million visitors. It was a testament to the power of community, thoughtful marketing, and turning adversity into opportunity.