ADVERTISING DESIGN
As Digital Marketing Manager at CFI Marketing, our team worked with Chef's Toy's marketing lead to reimagined display ads and edit video and audio tailored to meet client performance marketing objectives. This project's multichannel campaign spanned a wide range of platforms, including display ads, video ads, direct mail, social media, and landing page, ensuring consistent and impactful brand representation across every channel with high Average Order Values (AOV) for e-commerce metrics.
Responsible for update artwork with new sales dates and making text larger using Adobe Illustrator
30-second Commercial Ad
15-second Commercial Ad
Responsible for editing raw video footage to time for programmatic advertising strategies of exactly 15 and 30 seconds in length. Used Adobe Premier for color and video editing. Updated new music to ensure smooth user experience, added the QR code and subtext. Output in English and Spanish.
ADVERTISING DESIGN
Display ad design in various sizes for programmatic advertising for an omni-channel marketing strategy.
Front side of the postcard design created to arrive in mailboxes the same day as the advertising is launched. The QR code goes to the landing page in the button below.
Coupon voucher potential customers will receive once they've made a qualifying purchase.
I had the pleasure of working closely with Jessica on several projects, where we often brainstormed strategies together. Her acumen, experience, and sharp insights were invaluable in shaping successful campaigns. Jessica has a unique talent for combining creativity with data-driven approaches, always staying ahead of trends. Our collaboration was seamless, and her ability to turn complex ideas into effective, results-oriented strategies consistently impressed me. Beyond her marketing expertise, she's a supportive colleague who's always willing to share her knowledge. I highly recommend Jessica for any business looking to grow through strategic digital marketing. —Pierce Ginzburg, Head of Business Development
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