Baskin-Robbins

POINT-OF-PURCHASE DISPLAYS

Ansira Marketing

Design and produce quarterly artwork for Baskin-Robbins’ national franchise locations, enhancing retail experiences and creating memorable moments for customers. Each campaign is tailored to major holidays, seamlessly pairing a popular candy brand with Baskin-Robbins’ offerings to set the franchise apart from other ice cream shops. This strategic approach ensures engaging interactions between shoppers and the variety of ice cream options available.

Point of Purchase

Baskin-Robbins Planogram from Jessica Northey

"Jessica goes beyond the basics and understands it takes more than just knowing how to use a program to be good at a job. Her level of software skill is exceptional, but she also understands the importance of speed, accuracy, keeping current on the software and learning efficient ways of working. As a bonus, Jessica has a pleasant, cheerful disposition that makes the work more enjoyable." –Matt Brunworth

Aspen Green

PACKAGE DESIGN

Package Design Refresh & New Product Launch for Pets

The client, a small business startup, sought a refreshed package design to modernize their branding. This update included incorporating the USDA Organic certification logo and updating colors to better reflect their natural branding. Additionally, with the launch of a new product line for pet treats, they required a fresh package design specifically tailored for the new bags. The result was a cohesive and visually appealing design that aligned with their brand identity.

Neutrogena - College Project

PACKAGE DESIGN

Graphic Design Class Project

The goal of this class project was to explore how a natural brand could be visually represented. I selected light green tones to evoke a sense of freshness and convey the use of natural ingredients. To create the design, I employed a mixed media approach, incorporating real leaves painted with acrylics, which I then scanned to use as visuals for the product. Initially, I was enrolled in the Digital Arts and Design program at Full Sail University before transitioning to Entertainment Business to focus on marketing.