A main issue facing the trendsetting Fashionista is keeping up with the fast pace of changing seasons in the fashion industry. For the avid fashion forward person, researching the fashion industry is critical for a Fashionista to keep up with the latest trends to help predict what’s next. There are shorter trends known as a fad and longer trends that repeat every 20 years. For example, the 80’s were a time of dressing funky and wearing Mohawks. Now similar retro styles has returned and renamed by the younger generation as Hipsters.
In an interview with a Fashionista from New York City, Leah Veal, fashion stylist, creative consultant and editor of MediaStudentLife.com, states, “As a young fashion stylist and creative consultant, I can wear whatever I want. Nothing is really expected other than wearing interesting looking fashions. As far as the famous fashion stylists like Rachael Zoeand June Ambrose, they’re the influential trendsetters and they’re expected to constantly be wearing daring fashions and people look to them for direction in fashion.”
Veal states she finds her inspiration from her favorite clothing stores such as H&M, Forever 21 and Gap. She also reads blogs from other Fashionista blogs such as Cupcake & Cashmere, The Clothes Horse, and What I Wore. Because she lives in a fashion mecca of NYC, Veal says she finds inspiration from “looking at all the clothes people wear is the best inspiration of all.” Veal shares that her “favorite magazines are Marie Claire, Lucky andGlamour.”
According to the About.com website, the fashion trend cycle lasts for six months based on seasons. Two seasons are lumped together, which is spring and summer as well as fall and winter. There are three basic phases in the fashion industry for trends. The first phase is when the fashion is on the runway and is known as an emerging trend and highly sought after. These styles are most often worn by celebrities due to the high cost of being the first to sport the new style. The second phase is known as emulation because everyone wants it and the cost lowers and is somewhat affordable. The final phase is when the trend has been around at least six months and the market becomes saturated and knock-off versions are manufactured to make the trend cheap for everyone.
Veal explains, “There are two timelines in which trends exist, I think. One timeline is the one mainstream America follows. By the time average people get ahold of a trend, it is usually obsolete in the eyes of Anna Wintour or some cutting edge fashion industry pro or hardcore Fashionista. Most everyday people work a trend for as long as they want or when they find out that whatever trend they are wearing is out.”
In contrast, Veal describes “a second timeline of trends, which is the one the fashion pros go by. A trend lasts them literally seasonal, we are talking four months tops if they are like hardcore in following trends and casting off styles like yesterday’s news.”
The fashion industry is big business and growing. To motivate Fashionistas to keep in the game, statistics from Treehugger.com states that during the New York Fashion Week, an average of 232,000 people attend per year and 116,000 attend per week annually. The global menswear industry is estimated to earn $402 billion and womenswear to reach $621 billion by 2014.
The fashion industry is a massive movement that is here to stay. What will your next fashion forward outfit be? Love to hear from you, please leave comments about how you find fashion inspiration.