The Downtown Film Festival L.A. is happening July 10-20, 2013. The festival provides many events of filmmakers getting together to showcase their films, network and educate themselves at panels. A particular panel discussed film distribution and was held at Kleverdog CoWorking. The guest speakers on the panel discussion include, from left to right in the video, Tyler Konney, Linda Nelson, Jerome Courshon, Alex Kanish, and Jason Brubaker. They discussed topics about how to best utilize the social media tools to promote independent films. They also answered questions from the audience about their concerns with being a filmmaker and have to market their own movie distribution deals.
There are several ways to distribute films in today’s digital age. The book “Independent Feature Film Production” defines one specific strategy is four-wall distribution, it’s a technique that independent filmmakers use to sell their films by renting a theater weekly. The producer or an independent distributor will make the arrangements.
According to “The International Journal on Media Management”, written by Alejandro Pardo and Alfonso Sanchez-Tabernero, titled “Effects of Market Concentration in Theatrical Distribution: The Case of the Big Five Western European Countries” states that Hollywood, California holds the majority of success is primarily because it holds majority control of the film distribution system.
The Census.gov website that in 2007, they documented the the number of U.S. distribution establishments totaled 12,192 for motion picture and video production category. In fact, California has the highest number in the U.S. totaling 4,469 of the distribution houses, with an annual payroll of $9,265,356 earnings.
Pardo states, “The subsidiaries of Hollywood majors are distributing a number of successful domestic films—on their own or through their joint ventures with local distributors.” This is known as a cooperative strategy, which has seen a significant growth due to the “natural and longstanding relation between Hollywood and the United Kingdom.” Despite the market share for films in the U.S. has declined, however, there has been an increase for Europe and U.S. co-productions.