You may ask yourself what’s the big deal if social media doesn’t have protection against movies such as The Fast and Furious 6 to be pirated and shared online? The problem is that it affects the U.S. economy. In an interview with Susan Albershardt, a Course Director at Full Sail for Entertainment Media Distribution, states that, “The less profit that is made by a movie, the less money a producer has to make his or her next film. This results in fewer films being made. The fewer numbers of films that are made, the fewer jobs [are available]. The fewer tickets or DVDs that are bought, the less taxes are collected.” According to The Journal of World Intellectual Property states that, “the spread of piracy is also attributed to the rapid growth of technology.” The rapid advancement of technology has outpaced lawmakers to regulate piracy issues.
In January 2012, at the State of the Net Conference in Washington, DC, Michael H. Posner, Assistant Secretary, Bureau of Democracy, Human Rights, and Labor states, “We do not need to reinvent international human rights law, or our enduring principles, to account for the Internet. No deed is more evil – or more noble – when it is committed online rather than offline.” If it is illegal offline then the laws are the same for conduct online. For example, it’s not permitted by law to steal the movie reels from the theater just the same as you cannot steal movies online.
The blog VoxIndie.org article states that the film The Fast and Furious 6 had a pirated version online less than 24 hours after the film was released in theaters nationwide. To minimize piracy of the film, Universal decided to release the tent pole film globally at the same time versus releasing the premier in the U.S. first. Albershardt said, “…studios release tent pole films internationally, at the same time they release them domestically, to keep people in international territories from pirating the movie when it is only released in the U.S. first.”
Many foreign countries do not have laws to protect against piracy but this is slowly changing. Albershardt assures that the laws are changing over in the past few years due to piracy in foreign countries to protect the entertainment industry financially. “I know that France and the UK have implemented ‘Three Strikes’ laws against pirates with the penalty getting much more harsh after each strike.”